The Rise of Luxury Fashion Brands in the Middle East

By Mia Veal

When people think of fashion cities they immediately think of Paris, Milan, and New York. Countries outside of the European/Western sphere often do not get highlighted as being fashion capitals, this is now changing. The MENA is becoming a major fashion player that luxury brands want to market their products too and seeing a surge in designers from the region. 

You’ll learn about: 

1. The decline and resurgence of luxury brands in the region 

2. E-commerce 

3. Ready to wear fashion 

4. Contemporary designers

References

• http://apparelresources.com/business-news/retail/shift-luxury-industry-west-middle-east/

• https://dra.american.edu/islandora/object/1213capstones:60/datastream/PDF/view

• https://en.vogue.me/fashion/luxury-e-commerce-sites-launch-middle-east/

• https://www.mckinsey.com/industries/retail/our-insights/a-closer-look-at-the-fashion-industry-in-gulf-cooperation-council-markets

• https://rcdfashion.wordpress.com/2020/10/27/the-fashion-cities-of-the-middle-east/

• https://scenearabia.com/Style/Emerging-Arab-Middle-East-Fashion-Brands-2020?M=True

• https://trc-leiden.nl/trc-digital-exhibition/index.php/from-kaftan-to-kippa/item/49-01-from-the-arabs-to-the-french

• https://www.voguebusiness.com/fashion/middle-east-ready-to-wear-arab-fashion-kage-mrs-keepa